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Maximize Your Social Impact Through Family Giving

Posted: March 15th 2018

old and young person huggin
kids leading

When families embark on a journey to make philanthropy a part of their lives across generations, it often starts with a few simple goals: Having fun as a family, getting in touch with nature, being authentic and open about values, donating canned goods or clothing to families in need, recycling cardboard and aluminum cans, celebrating every birthday and holiday with a big cake and a gift to charity, buying wrapping paper from the school fundraiser, contributing to a handful of favorite charities–even eating healthy food and appreciating every peaceful moment.

In today’s social impact culture, “doing good” is a powerful way to create a sense of belonging–in the family, the community, and the world. We get it. And as your Community Foundation, we can help you take your charitable giving it to the next level so both you and your community get the most out of your family’s social impact experiences. Here are four steps to maximizing the benefits of philanthropy in your family’s giving.

Step 1: Feeling good!

Studies show us that before a person can become deeply engaged, emotionally and intellectually, in a community or a cause, or even philanthropy in general, he or she must feel affirmed that what he or she is doing already to “do good” is in fact good. This includes not only giving to charities, of course, but also volunteering in the community, recycling and respecting the environment, donating canned goods, serving on boards of directors or committees, and attending community events. It can also include purchasing products that support a cause, marketing favorite charities through social media, and even committing to personal and family health and wellness. Your community foundation knows you are making a difference in lots of ways.

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Step 2: A little learning goes a long way

Your “go-to” for all things philanthropic, the Community Foundation can give you the educational resources you need to majorly boost your charitable impact! Learning about philanthropy is in high demand across all generations. Students are interested in techniques that result in lives actually being changed for the better. Parents want to know how to teach their young children about doing good. Grandparents want to know how to leverage philanthropy to create a multi-generational platform for preserving family values. Young professionals are seeking new ways to access business information about nonprofits, especially online. Corporate executives seek techniques for charitable planning that meet their tax and estate planning objectives. Your community foundation can help with all of this, and more!

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Step 3: Get inspired!

Stories are powerful. Your family’s unique story about making an impact will inspire others to pursue their own charitable objectives, too. The cause selected is an important part of any story! Other factors include how did the experience with philanthropy made the giver feel and the ways the giver’s life was enriched by feelings of gratitude and the ability to help people in need. We want to understand your own story of philanthropy and find out what inspires you the most. When you are giving to the causes you love, everyone wins–you, the community, and the organizations you support!

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Step 4: Take action

Motivation is the moment of truth! Does a student, an employee, an executive, or a parent have the tools and information to act on a philanthropic desire? That’s what your community foundation is committed to doing. People at all levels of giving frequently voice this frustration: “I want to help, but I just don’t know how I can help.” Your community foundation can offer ideas for specific actions you can take to support your community and the causes you love. You’ll be motivated and happy because you will know that your act of doing good, no matter how big or how small, makes a real difference.

Now that’s success by doing good.


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